First, the just-to-be-totally-clear full disclosure part: Spare Backup is a client of mine. They hired me to write a white paper after I interviewed CEO Cery Perle for this blog back in July. I am not, however, an affiliate, or partner, or whatever you call it—I don’t get any money if you sign up with them. I only get paid for writing the sales copy, which is what I spent all weekend doing.
If you run a small business, you can expect a clean-cut, highly-motivated young salesperson to come knocking on your door quite soon bearing one of the Spare Backup Enterprise brochures explaining why online backup is so important to business continuity. (And yes, I can give you sources for all those statistics; there just wasn’t room to put them on the brochure.)
If you don’t run a business, you can probably expect one of the salesperson’s colleagues to ring your doorbell with a Family Pack Brochure in hand.
Both packages are aimed at protecting groups of computers (up to 5 for the Family Pack and up to 100 for the Enterprise) and can be ordered from My Spare Backup. (Which I did not write, but may, at some point, rewrite, or add onto.)
I labored hard to get the copy for these two documents done in time to have the designer format them and get them to the printer and into the hands of the salespeople. I am, naturally, seized with the desire to show them off. In retrospect, and with input from some people who were not involved in the project, I can see possible improvements, but I still think they’re worth posting here.
Now then—while I have not actually signed a contract to that effect, I think it would be in poor taste for me to do paid work for any of Spare’s direct competitors, to wit, other online backup companies. But the blog itself is meant to be independent and neutral, so I’m absolutely going to continue to cover anything that readers are interested in and that I can manage to fit in.
(Just as an aside, though—there’s this huge discussion in my blog comments about Dell Datasafe, and really, folks, it’s probably better if you talk to Dell about it, because I have no influence with them.)
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