Hurray for HARO

The Ur-Guru is about to arrive for another visit, and in the interest of spending more time with him, I thought I would try to get some guest columnists for the Backup Reminder.

So I posted a query to Peter Shankman’s Help a Reporter Out list.

I’d signed up for this thrice-daily e-mail full of queries from journalists in order to discover opportunities for me and my clients to get some media coverage. Some of the queries come from major mainstream media publications, but others come from bloggers and podcasters.

When I posted my request for stories of data loss disasters and pitches for SOHO backup products, I had a dozen responses—at least—in the first day. (Note to self: next time you do this, leave yourself more time to respond to the answers you get.) Wow!

Over the next few weeks, you’ll be hearing real-life stories from people who have learned about backup the hard way. (Some of them were so traumatized that they went on to start backup companies.) In fact, there’s so much material that I’ll be posting more often than usual, though the Backup Reminder e-zine will only appear once a week.

What’s more, I already have a new client as a result of this outreach, so thanks to HARO I’m finally going to be making some money from my blog.