Is this the late-late-early show or the early-early-late show? Looking at my calendar and asking myself what the chances are that I’ll manage to write a second column by Friday (when I have to get up at 4:30 AM to get ready for the BACN meeting at 7:30 AM), I decided just to post-date this and send it out now.
Last week TechTarget sent me a link to an “e-zine.” I don’t know why they called it that; there’s no sign that you can subscribe and get new issues. It’s essentially a white paper and probably the reason I got a phone call and an e-mail message from a hapless salesperson at ASEMPRA whose marketing department doesn’t know enough to put a “Don’t contact me” checkbox on its download forms.
Anyway, the white paper is called “New Tools for Better Backups,” and, like most white papers, it focuses on enterprise technology: deduplication, storage resource management, VM (that’s Virtual Machine) Backups. The kind of thing that gives most of the folks who read this blog a serious case of My Eyes Glaze Over.
But in the midst of these articles was a full-page ad for the latest installment from the Backup Trauma Institute:
“Are you looking to gain control of your company’s digital information?
“Or maybe your sanity?
“Well, you’re in luck because now you can get ‘Friendly’ advice from a professional who’s truly passionate about helping you manage your data — Dr. Harold Twain Weck. That’s right, John Cleese is at it again as Dr. Twain Weck to give you friendly advice on your most critical digital information protection and storage challenges.”
First, if you’ve never visited the Institute for Backup Trauma, go check it out. This award-winning campaign for LiveVault’s Continuous Data Protection services appeared in April 2005. It makes two major points: how much trouble a company can be in without reliable backups, and how problematic tape is as a backup medium.
Three years later, Iron Mountain owns LiveVault and John Cleese is dispensing advice of dubious friendliness regarding some important questions about compliance, security, and whether there is, in fact, a mountain of iron. My favorite question is “How can I get our executives in trouble?” but my favorite answer is “How do I keep Mr. Wiggles from destroying electronic evidence?” That one expounds on some really creative ways to destroy a hard drive.
Even though Iron Mountain’s solutions are aimed at the enterprise and may not be immediately useful to you, the Friendly Advice Machine is an entertaining diversion—and one that makes me glad I don’t have to worry about compliance, discovery, and managing millions of e-mails.