This morning’s Google Alert brought me the press release about AmeriVault’s new Backup Blog. (Note that it only displays correctly in Internet Explorer.)
I’m not at all opposed to having other people blog about backups. The more people raise awareness about the need for regular, reliable, tested backups, the better. Besides, most of what I write about is backups for small and home office users; enterprise software is something else again, and not an area I even aspire to expertise in.
It appears from the first (and so far only) blog post that AmeriVault has hired a company called DCIG, Inc to write its blog. Nothing wrong with that; I write blog posts for other companies, myself. (I just can’t tell you who they are.) And DCIG’s home page, which aggregates blog posts they’ve done for several clients, suggests that they’ve got some employees who understand the informal tone appropriate to a blog.
But the first post for AmeriVault (entitled “It’s Time to Wakeup [sic] to Online Backup”) is a doozy:
In this first blog entry for AmeriVault, DCIG Inc wishes to thank AmeriVault for agreeing to be a beta client for DCIG Inc’s new blogging service. As part of this beta, DCIG Inc will provide AmeriVault with three blog entries a month written by a DCIG Inc analyst. In these blog entries, DCIG Inc will discuss and examine topics germane to AmeriVault’s business model – online backup – and is directed to customers who already use it or are considering its adoption. So without further ado, welcome and read on!
Apart from the grammatical errors and the fact that “wake up” is two words, this is corporatespeak at its worst. That may be the way AmeriVault wants it. As any self-employed person knows, the client may not always be right, but the client is still the client. But I hope for the sake of everyone involved that the blog becomes more readable over time, or the only thing AmeriVault will accomplish is reinforcing the perception that backups are boring.
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