The Hard Drive is the New Bling

Really, I’m not making this up.

Hitachi does the hard drive rap in this Flash animation promoting its Microdrive 3K8 and Travelstar C4K60 Slim as fashion accessories. Enter to win a $500 charm to dangle from your drive, or download the MP3 of the Hitachi bling song.

Personally, I’d rather have the drive than the diamonds and white gold. And I seriously wish I’d had one of the Slims with me yesterday when I needed to clear out 25 GB of space on my external hard drive to back up a client’s computer. (Where was the client’s external drive? Ah, now, that’s the $64,000 question.)