Cramer’s blog is proof that not all the creativity lies with the marketing companies which produced the video, and, in addition to putting a personable, human face on the corporation, it provides worthwhile information on the subject of backups, in particular the forms of continuous data protection provided, or promised, by LiveVault’s competitors. Of course Bob has a bias in favor of his own product, but he’s also one of the few people knowledgeable enough about the industry to make intelligent comparisons.
Apparently there’s some controversy at Global PR Blog Week on the subject of whether CEOs should blog at all. My feeling is that if the CEO is Bob Cramer, the answer is “yes.”
And if you find any other backup-related blogs, let me know. Though it’s not an easy thing to do with Blogger, I would like to create a backup blogroll.