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Target Thinks Pink for USB Drives

July 4, 2005 by Sallie Goetsch Leave a Comment

That’s right—if you’re looking for a USB key drive in bubble-gum pink, head on over to Target. (You have to go in person; the website only lets you order this Dane-Elec drive in blue or red, either of which I would personally prefer to the pink).

I’m sure my four-year-old niece would love it, but I think Target might be a little off the mark in producing bright pink gadgets and accessories in an attempt to appeal to adult female shoppers. Not many businesswomen are going to want to carry a pink PDA case into a meeting.

As for teenagers, when I was that age, the last thing I wanted to wear was pink, unless it was that several-shades darker verging-on-the-trashy hue that we called Promiscuous Pink. Even then, we usually reserved it for lipstick and nail polish.

That said, I’ll admit that all three colors of these little drives are rather cute, and $24.99 for 256 MB isn’t a bad price.

At least it’s not pastel pink.

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Filed Under: Flash Drives

Comments

  1. Winifred says

    July 26, 2008 at 11:17 am

    Actually, I am looking for a pink USB drive. I find it interesting that you think that there isn’t a market for pink accessories because I think you are sorely mistaken. I’m an 18 year old female that is buying my computer for college, and I have to say, I was disappointed with how limited the options are when looking for computers that come in colors. I think a lot of teenage girls and college students would appreciate pink accessories that Target is providing. I didn’t personally choose my computer based on whether it was pink or not, but color was a consideration. Likewise, one of my close friends decided to buy a Sony computer for college because it came in pink. I think computer techies that make these products don’t evaluate all the different people that they are selling to. It’s just a thought.

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