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FileSlinger™ Backup Reminder 3-18-05: The Psychology of Data Loss

March 18, 2005 by Sallie Goetsch Leave a Comment

Some time ago the Ur-Guru sent me the following question as a suggestion for a backup reminder:

“Is it better to lose your data due to hardware failure and thus have a brand, device, electronics, or piece of metal to blame, or to lose your data because you did something wrong or accidentally weren’t thinking when you deleted files? The latter case you’d want to ram your head into a wall. In the other case you tend to put your anger towards a piece of plastic.”

I could add “software failure” to “hardware failure” in that list and have the essence of the question be the same: would you rather blame a person or a product? If you lose data, does it matter whether it’s your fault?

Emotionally, it probably does. In the face of such trauma, the desire to blame something is a strong one, though the preference for blaming a machine versus a person (or another person versus yourself) is a matter of individual character.

Yet the actual damage in either case is the same: your data is gone. That could mean anything from inconvenience to going out of business, depending on the data you lose. Even when you have intact backups, losing data usually means inconvenience, because you have to take time to restore the data. If you don’t have backups, or if your backups are damaged, losing the data you’re working on can mean disaster, and in the end it won’t matter why it happened.

Almost everyone in the backup business—myself included—frames the importance of backup and recovery systems in terms of potential lost data rather than potential saved data. This is because of the way the human brain works. As the authors of Selling to the Old Brain point out, one of the key points in marketing anything is to “diagnose the pain”. Psychology experiments have confirmed that people will take more risks to avoid loss than to secure gains.

Spending money on backup software and hardware or on a complete data protection system can be seen as a risk, especially in an economy where there isn’t enough money to begin with. And there are no obvious, visible positives that come from backups—at most you have stacks of tapes or disks that have to be stored somewhere, and the associated transport and storage costs. If you’re paying for an online data protection system, you may not even have that much visible result.

Investing in a backup solution is like buying insurance: what you really hope is that you’ll never need it. Indeed, I’ve heard backups described as life insurance that doesn’t just pay out to your beneficiaries but actually resurrects you. And of the two, drive failure and other causes of data loss are more likely than accidental death and dismemberment.

So back up your data today, unless you wanna see something REALLY scary.

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Comments

  1. Sandy says

    March 18, 2005 at 2:56 pm

    Word to the wise — YESTERDAY I was sending my timesheets to my “cyber-assistant” (we work in separate home offices) — I save them as a date (eg 050301thru.xls) until I have a “close” date for the list of timesheets, then I “rename” the list (so it becomes 050301thru050316.xls) and send to her to turn into invoices.Tired, yesterday I hit “delete” instead of “rename” — and as my mouse arrow goes immediately to the “Yes” (“Do you really want to delete this?”) — a “double click” wiped out the document. Never fear, though, I thought! My computer is set to send everything to the Recycle Bin, so I wasn’t freaked out until I went there and — surprise — nothing there. (My fiance/technology Ur-guru has NO idea why this happened — all the settings are fine).As I was at his house (not mine), and my separate Iomega backup (set hourly by Himself) is at my house, I cancelled all appointments down here, drove up, and with a great bit of trepidation (OH MY GOD this had BETTER WORK) hooked up and — ta da — recovered the file, easy as pie, from the “automatic backup” the Iomega had made before I undocked and headed down to Marin the night before. As I hadn’t logged any time before idiotically deleting the file instead of renaming it, it was 100% time recovery.So, what’s it worth? I would have lost about $2,000 worth of time — I could have arduously reconstructed some of it from email “trails” and the like, but in pulling up the backup and perusing it, I realized that there was easily $350 worth of time that I would NEVER have “remembered” well enough to re-collect. (Example — teleconference time with clients).As I breathed a sigh of relief, I certainly realized that that little Iomega had just paid for itself — more than twice over! Backups rock!

    Reply
  2. Anonymous says

    January 11, 2006 at 4:06 am

    You can use EASEUS DataRecoveryWizard to recover data.EASEUS DataRecoveryWizard is a complete range of data recovery software for all Windows operating system platforms and supports various file systems including FAT, FAT16, VFAT, FAT32, NTFS, NTFS5 on various storage media. EASEUS DataRecoveryWizard ensures safe and precise file recovery against numerous threats like accidental file deletion and disk formatting and so on.For more detail: http://www.easeus.comhttp://www.ptdd.com

    Reply

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